Answer:
I don’t expect such advice to “go viral” — what a newly loaded phrase — but I hope it spreads in support of coverage that takes responsibility for what readers and viewers know and understand. Our goal is twofold:
To give people what they need to make safe decisions about their personal health and the public’s health.
To give readers confidence in their knowledge so they will not be harmed by the type of anxiety that leads to panic — and worse.
There are a dozen strategies of clarity and comprehensibility listed below, some with specific reference to coverage of the coronavirus. I have rearranged their original order from the belief that there is one writing strategy that stands above the rest.
Explanation: