Answer:
How market integration behaves in a supply-demand chain?
It helps companies and their partners become more focused on customers rather than on the production process. By improving communications, support and collaboration, marketing helps increase supply chain efficiency and create a single extended enterprise with a strong competitive edge.
How can this affect the price of production and distribution?
Using this distribution channel lends itself to higher priced products with lower sales volumes. If intermediaries such as wholesalers or distributors were used in this instance, products would carry higher holding costs because of the lower volume.
