1. As a producer of travel products, why not just sell your services directly to the consumer?

2. Why has the Internet become the most important tourism distribution channel?

3. Give some examples of marketing aids that a supplier might provide to a travel agency. 4. Some counselors are not really good salespersons. As manager of your agency, what skill-building program would you inaugurate?

5. You are marketing director for a cruise line operating truly luxurious ships. It has superb service and cuisine. How would you proceed to identify the most promising distributors?

6. What do receptive services operators do?

7. As the president of a newly formed tour company, you must now decide if your tours are to be marketed through retail travel agencies or wheather you should try to sell them directly to the consumer. identify the advantages and disadvantages of each alternative. would it be wise to do both? discuss.​