Answer:
A value judgment (or value judgement) is a judgment of the rightness or wrongness of something or someone, or of the usefulness of something or someone, based on a comparison or other relativity.
Critical Thinking
the objective analysis and evaluation of an issue in order to form a judgment
call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. ... For example, it can instruct the reader to click the buy button to complete a sale, or it can simply move the audience further along towards becoming a consumer of that company's goods or services.