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Company culture can be defined as a set of shared values, goals, attitudes and practices that characterize an organization.
Of course, that’s a little cold, so let’s warm it up with some context.
Company culture can more simply be described as the shared ethos of an organization. It’s the way people feel about the work they do, the values they believe in, where they see the company going and what they’re doing to get it there. Collectively, these traits represent the personality — or culture — of an organization.
A company’s culture influences results from top to bottom. We’ll dive into some specific numbers that prove this statement in a moment, but first, consider the following stat:
The average American will spend one third of their life at work.
The environment in which they spend that time will largely dictate the quality of an employee’s professional life. If they work for a company with a strong culture that aligns with their own beliefs and attitudes, they’ll be more likely to work hard and remain with the company for the long haul. If, on the other hand, the company’s culture does not reflect their own personal feelings, they’re much more likely to leave — or worse, remain with the company but underperform.
Before we go any further, let’s review some common misconceptions about company culture.
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