Answer:
Fallacy: False Analogy
Explanation:
In this commercial the man is presenting only two products to be used in washing his clothes the Brand X and the Joy dishwashing liquid thus making it a false analogy because she only presented two brands instead of giving multiple choices.
Answer:
Students will
Recognize, identify, and deconstruct the fallacies used in advertising
Develop and present an understanding of the fallacies used in advertisements and an argument to support their findings through a multimedia presentation
Explanation:
Instruction and activities
1. Present students with a few of the advertisements you have gathered from around your school or local community, and begin developing a list of the different advertisements they typically encounter in their lives.
2. Ask students to work in small groups to add other types of advertising to the list. Examples may include television commercials, billboards, sporting arenas, malls, magazines, movies, and clothing.
3. Still working in their small groups, ask students to brainstorm places where there are no advertisements. After about five minutes, have students share their ideas with the class and record them on chart paper. They should find that advertising is impossible to escape and ad-free zones rarely exist.
4. Ask students what the word fallacy means. [According to Webster's dictionary, a fallacy is an error in reasoning or a flawed argument. It's an argument that does not conform to the rules of logic, but appears to be sound.]
5. Introduce a few of the fallacies that you selected from the The Internet Encyclopedia of Philosophy: Fallacies website, and explore how the reasoning for each appears to be correct but is, in fact, flawed.
6. Focus on a few of the advertisements in the school or on the list students developed, and have students try to identify the type of fallacy in each ad. For example, after viewing a commercial on Channel One, ask students what technique the advertisement uses to persuade them to purchase a particular product or think or act in a certain way. Assist them in recognizing the fallacy that exists in the ad.
7. To further develop an understanding of fallacy and its purpose, engage the class in a discussion. This class discussion can be accomplished in numerous ways. Some students work better in small groups reporting back to the class, while others respond well to a teacher-lead discussion. Regardless of your approach, the purpose of the discussion is for students to become more aware of how prevalent advertising is in their environment and the persuasive influence it has on their thoughts and actions.
8. Noting how prevalent fallacies are in advertising, students should also be aware of their impact on the individual person and the larger community.
