Answer:
Customer satisfaction promotes customer retention
The longer customers stay satisfied, the more often they will return to you in the future, and prefer buying your goods and services to your competitors' products. Customer retention is also a step towards maintaining loyalty.
Satisfied customers are your biggest advocates. Their positive word-of-mouth lends your brand credibility, popularity, and helps acquire new customers. This saves brands a lot of money that they would spend on marketing and promotional campaigns to acquire new customers.
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